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private ad exchanges

The Private Exchange Phenomenon

It seems like every week or so, we get to read another headline about a publisher launching a private exchange on someone’s real-time bidding (RTB) platform.  Some would have you believe that private exchanges are a technological marvel; the greatest thing for publishers since the printing press.  I want to…

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Private Exchanges- The Key To Unlocking High Quality RTB Inventory or Just A Repeat of Vertical Ad Nets?

"Private Exchange" is probably the only buzz word in the industry right now without a TLA. That’s almost a crime considering the huge potential they offer to both publishers and advertisers. Much has already been discussed about their proposed value prop for publishers—greater control over inventory prices and ability to…

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