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Privacy, Data Decisions and More: Q&A With Turn CEO & President Bill Demas and Pierre Naggar, Managing Director EU

<!--We sat down with Turn CEO & President Bill Demas and,Managing Director EU, Pierre Naggar to discuss their move into the European RTB Market and how they see the market transforming how display is bought and the new role of the salesman. Read the fascinating interview below. Tell us about…

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XA.net’s New Product optim.al Helps Advertisers Create Facebook Ads More Efficiently

Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and…

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Q and A With AdMonsters OPS Presenter Universal McCann VP Mitchell Weinstein

Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation.  He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…

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Improve Digital publishes first ‘market map’ of European online display advertising industry

Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.  In response to frequent customer requests, Improve Digital (the largest European sell side platform,…

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The Science of Display – Introduction

With this blog post, I’d like to begin a series of posts on the technology and data-science that power modern display advertising (especially at Turn, where we’ve always been at the cutting-edge of innovation in this area). We will explore why the advances we’re making in the new field of computational advertising matter…

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