AdMonsters Updates
As more and more publishers consider ‘data mapping’, one of the main points of debate is whether data mapping amounts to a publisher “selling” its audience data to an exchange. It does not: there are crucial differences between partnering with a data mapping company like LiveRamp and selling your proprietary audience data to a behavioral exchange. What are audience data exchanges? Centralized data exchanges were created to allow advertisers and publishers to easily...
October 17, 2011
data Data Exchanges data mapping
The EU Publisher Forum, Oxford, Nov 13-15, 2011 AdMonsters flagship EU Publisher Forum in Oxford, on November 13 will bring together 100 leaders and pioneers in online publishing to focus on developing actionable solutions and best practices in response to cutting edge challenges. Speakers Confirmed from MTV & The Guardian 'Leading the Way With Digital' by Gina Cox, Ad Operations Team Leader, Guardian & Danny Doyle, Commercial Ad Operations...
October 3, 2011
17th EU Publisher Forum Speakers and topics announced
OPS New York Oct 6 is a week away! Hurry, register today!The overall theme of OPS New York is the future of advertising and where advertising and operations will play a part in defining it. Topics in focus include; real-time bidding, trading desks and beyond, social media, video, and how mobile is shaping how consumers and brands interact. Ops questions? OPS New York has the answers. Join us on Oct 6!Q: If the tech landscape is so massively evolving,...
September 26, 2011
ad ops solutions Leaders in digital advertising OPS New York
London February 9, 2012 OPS Markets will focus on how digital advertising leaders are shaping the new data driven marketplace OPS Markets brings operations leaders at the forefront of the field together to lead the discussion. At OPS Markets realise the revenue potential of publisher data, understand campaign and inventory management in an RTB world. Learn how to work with 3rd party data providers and re- target strategies. Connect the dots between DSPs and SSps and more. ...
September 15, 2011
Köln Sept 20, 11 Frederic Joseph, Chief Digital Officer Worldwide, ZenithOptimedia is a keynote address at OPS Europe on Sept 20 in Cologne. AdMonsters spoke to Frederic Joseph about his session, creative opportunities with technology at the heart, teamwork and more. Read What Frederic Joseph had to say. Question 1: Can you elaborate why the topic of your session is so important as our industry looks forward? We are moving into a...
September 14, 2011
Cologne frederic joseph OPS OPS Europe OPS Europe Keynote
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