Topics announced for AdMonsters Leadership Forum VIII - New York, Sept 30

The 8th AdMonsters Leadership Forum will take place on the 30th of September in New York at the Desmond Tutu Center on Manhattan's West Side. AdMonsters Leadership Forums bring together the most experienced leaders in online Ad Operations and Ad Technology from across the industry for a unique round table discussion about the key topics facing the interactive media industry today.  We have a fantastic line up of presenters and topics for the day - more details can be found below.

The registration cost of ONLY $249 includes the forum itself, breakfast, lunch, cocktail reception and dinner. We only have a limited number of seats left for the event so we recommend you register as soon as possible to avoid disappointment.

For more information and registration please visit: http://www.admonsters.org/ag/ag-us-08.php

Confirmed Sessions

KEYNOTE: The 'Dechannelization' of Video: The Evolution of the Internet and TV
Monty Mullig, Managing Partner, Digital Valence, LLC

Monty Mullig's keynote presentation will focus on these trends with video content and on the opportunities for ad operations teams at both the agency and publisher levels with this video content evolution. All of these changes in video will shake up our understanding of video advertising inventory and create challenges for ad operations leaders as well as new revenue opportunities.

Other topics include: "How Agencies Manage Vendors", "Closing the Value Divide between Buyers and Sellers", "Seven Keys for Choosing and Using Digital Technologies", "Addressing the Needs of Performance Based Advertisers".How Agencies Manage Vendors
Mitch Weinstein, VP, Director of Ad Operations @ Universal-McCann

Agencies are continually approached by vendors offering new technologies that will enable them to reach their target audiences more effectively and with more impact. How do you manage all these potential partners? This session will outline steps on managing vendors, piloting new technologies and provide an outline of vendors with the most potential.

Closing the Value Divide between Buyers and Sellers
Jonathan Mendez, Founder & CEO @ Ramp Media

Jonathan will review the root causes of the current gap between the value of media derived from online advertising by advertisers and the value of that media to publishers. This session will draw on Jonathan's own research and follows on from articles published in his industry blog optimizeandprophesize.com. In addition to exploring this disconnect, Jonathan will outline what Ad Operations leaders at agencies and media owners can do to begin to equalize the value of online media.

Seven Keys for Choosing and Using Digital Technologies
Gene De Libero, Director of Digital Technology, BBC Worldwide

With resource downsizing and budgets squeezed it can be a challenge to find the right technologies and services to support your business at a price you can afford. This session will outline the seven keys Ad Operations professionals need to know in order to succeed at implementing technical solutions.

Addressing the Needs of Performance Based Advertisers
Carine Roman, SVP Internet Operations, Ziff Davis Enterprise

As advertisers require publishers to provide performance based campaigns, Ad Operations must take the lead in providing solutions that make sense for their companies and their clients. This session will outline strategic steps Ad Operations can take to be successful with performance based campaigns.