OPS Markets Live Feed: Expert Panel - 'Resetting the Display Model'
The Expert Panel brought the morning sessions to close. Bob Bahramipour – TRUSTe, James Sandoval – Invizua, and James Hamlin – SeatWave, took questions from AdMonsters' Rob Beeler and the attendees on Resetting the Display Model. They all underlined trust and transparency as the keys.
"From a consumer standpoint, they're imagining us building 'Skynet', to take over their lives. As an industry we do things because we can, but we haven't communicated this and consumers are filling this space with their worst fears. We need to communicate better and build transparency." Bahramipour.
James Sandoval added: "We have an intense relationship with our customer, there's a lot of trust, however the way advertising works today doesn't help to build that trust. We need to help create a tighter relationship between brand auduience and prospective customers."