AdMonsters Updates

Torrential downpours on London's Southbank have done little to dampen the enthusiasm of attendees at OPS Markets London. Kicking-off the day's sessions was Precedio Consulting's Donald Hamilton with a lively debate on data analysis: "We're all shouting from the rooftops that data is the new gold, but I don't think we actually get what data is, and what is does..." Interested? Keep an eye on our blog throughout the day for more insight from Donald and our other speakers.
July 7, 2011
Despite a few interruptions from the fire alarms, Robert Webster gave some really useful insights into DR Display best practices: “Traditionally, in the network space, the decisions were taken by the the networks. Publishers and advertisers are making those decisions now, and with that change, we need to be set up better to be able to make those decisions. Optimisation is the key, of course, but what do we optimise to? The key is looking at your customer's goals, what are they trying to do? You...
July 7, 2011
The use and analysis of data is really driving the discussions and sessions today. Morning Keynote speaker Donald Hamilton – Partner Precedio Consulting - opened the debate: “Really, we shouldn't talk about data as we do, we should talk about information. What we have are lots of bits of information. In order to make it work, we have to structure it, and understand it. We have to have insight, and understand what do do with it, how to, when to and where to use it. Really, it's about taking all...
July 7, 2011
OPS Markets London is off to a great start, despite terrible weather outside County Hall. Kicking-off the day's sessions was Precedio Consulting's Donald Hamilton with a lively debate on data analysis: "We're all shouting from the rooftops that data is the new gold, but I don't think we actually get what data is, and what is does..." Interested? Keep an eye on our blog throughout the day for more insight from Donald and our other speakers.
July 7, 2011
London Film MuseumJuly 7, 2011   Over 100 industry leaders from 85 global digital advertising companies will explore the opportunities and threats surrounding the emerging data & audience economy. OPS MARKETS attendees include Heads of Digital, CTO and Managing Directors from across the entire online ecosystem.  Speakers include: Jakob Nielsen, Managing Director GroupM UK Interaction, Keynote Address "A New Direction Forward" (Discussing Xaxis) Guido...
July 4, 2011 mk-eu-1
Rocket Fuel