February 3: AdMonsters Webcast US VII - Publishers Fight Back

For many Ad Operations leaders, 2009 was an unfortunate 'break' from managing growth in online advertising. Heading into the new year, there is a renewed - yet guarded - optimism that things will get back on track. It's time for Ad Operations professionals to be strategic and help set the course not only for their department but for their companies. So in planning for the next 12 months, what obstacles and opportunities exist that Ad Ops needs to strategically plan for? How does Ad Ops help their companies fight back and regain some of the ground they lost last year?

This webcast will feature the recommendations of three senior leaders in our industry outlining their thoughts and recommendations on the upcoming year and share their approaches to issues such as networks, data, new technologies, products and resources.

The first part of the webcast will focus on third party revenue channels like networks network optimizers and ad exchanges. All three speakers work for companies with different strategies for working with networks and we'll be discussing the reasons for that and how they each hope to maximize revenue with a focus on tactics others can employ.

The webcast will cover additional topics such as demand side platforms, new technologies of interest and innovative new products with the same approach of offering strategic vision and specific best practices that these presenters are employing as they help their publishers fight back and capture more revenue.

Webcast details:

AdMonsters Webcast US VII - Publishers Fight Back: Ad Ops Strategies for the Year Ahead Feb 3 at 12pm EST
Sponsored by The Rubicon Project. Event price: $20!

Presenters:
Heather Keltz, Group Director Ad Operations, NYTimes.com
Brad Herman, Senior Vice President, Digital Sales Operations, MTV Networks
Jason Kelly, Vice President of Strategy & Revenue Management, Time Inc. Digital

Register Today at: http://www.admonsters.com/event/ws-us-7