February 16: AdMonsters Webcast US VIII - Yield Management: How informed are you about your inventory?

One of the biggest and most potentially lucrative challenges that online publishers face is how to effectively manage and sell their most precious inventory.  Challenges of visibility, inventory, and pricing have often resulted in sub-optimal inventory monetization.

What can publishers do to create more visibility into their own inventory to pro-actively prepare for the upcoming market shift?  What opportunities can be created to keep your premium inventory valuable? How can publishers employ detailed decision support metrics like: inventory overlap, revenue, CPM, sell through, under-delivery and discounting across  network, site, size, client and order-line yield?  

How do publishers accomplish this? They create a culture centered of informed decision-making.

By putting in place the tools and the resources to understand their inventory, publishers can insure their products generate the maximum revenue. It's important that these tools work together to create a strategy for sales to execute on.

Please join us for a discussion on what yield management means to publishers and how to create insight into your inventory.

Webcast details:

AdMonsters Webcast US VIII - Yield Management: How informed are you about your inventory?

Feb 16 at 12pm EST
Sponsored by Yieldex. Event price: $20!

Presenters:

Matthew Gay
VP Media Advertising Operations
Martha Stewart Living Omnimedia

Dan Reiners
Director, Yield Management
THE WALL STREET JOURNAL Digital Network

Ramona Gonzales
Consultant at Large
AdMonsters Professional Services

Register Today at: http://www.admonsters.com/event/ws-us-8