EU Ad Network Ops Forum Jan. 21 - Time is running out

Time is running out to register for the second AdMonsters European Ad Network Ad Ops Forum, co-hosted by IASH. The event will be held in London on January 21, 2010 at 60 Cannon Street.

If you've been putting off signing up for the event, wait no longer and sign up today. Registration is limited to 40 people and we will sell out quickly now that new year is upon us. To avoid disapointment, register today.

George OdysseosKeynote Address
George Odysseus head of publisher networks at Tribal Fusion will deliver the keynote for this event entitled "Are You a Next Generation Network Ad Ops Leader".

More and more marketing budgets are poised to move online and everyone in the online advertising space - agencies, publishers, networks and exchanges - are positioning themselves to take as much of that budget as they can. This has resulted in companies expanding beyond their traditional roles as agencies and publishers to develop their own networks and exchanges to increase margins. What does this mean to networks and specifically to network ad operations?

It means that they need to continue to push forward to provide both new revenue and new efficiencies for their companies.  These "next generation" networks are going to have to be nimble and know how to work with others who are both partners and competitors at the same time. How well is your Ad Operations team positioned? George Odysseos, newly appointed Head of Publisher Network for Tribal Fusion EU will draw on his years of experience with Blue Lithium and Yahoo and his involvement with IASH to provide insight into the current online advertising ecosystem, where it is going and what Ad Operations leaders who manage and operate networks need to succeed in the future.

Member Sessions

Addressing Ops issues with Content Safe Services
Federica Aperio, Managing Director @ Fox Networks Group

Whether you call them "content safe", "brand security" or "content verification" services, the have emerged as a key issue facing network ad ops teams. Media buyers have begun to experiment with these types of solutions and it's important that publishers and networks be proactive and understand how they can safeguard the delivery of their inventory to protect revenue streams and build business on the basis of being brand safe. This session will provide an overview of the various companies, their differing methodologies and recommendations for how network ad ops teams should work with them.

Expanding your Publisher Base
Joey van den Worm, International Publisher Director @ ClickDistrict

For many networks, expanding the number of publisher partners is the key to growing revenue. Continually adding publishers however creates a number of challenges for ad operations teams unless they have structured their resources and processes to accommodate additional partners. This presentation will outline strategies for working with an expanding number of publisher partners.

Cost

 

The cost to attend is €285 or £254 (billed as $410 USD) and includes:

  • The conference fee
  • 18 months access to the member-only network forum mailing list
  • Breakfast and lunch at the event
  • Sponsor & member cocktail reception
  • Sponsor & member dinner at The Don restaurant
  • Access to the event materials and event wiki

IASH members receive a 25% discount on the registration cost and should contact IASH to receive their exclusive discount code.

Agenda

The second EU Ad Network Ops Forum will run one full day from 8 AM until 5 PM and is followed by drinks and dinner with the sponsors. Sessions are made up of a variety of member-led seminars, a keynote, focused workshops, and talks from industry leaders. Like all AdMonsters events, the focus will be on near-term, actionable solutions to the fundamental challenges operations teams face on a daily basis. Attendees should expect to return to their office with both a clearer picture of the overall industry issues as well as a detailed list of actions that they can implement quickly within their organization.

Register at admonsters.com