Dec 10 Webcast on hottest topic in Ad Ops: Verification Systems

Thursday, December 10th at 12pm EST, AdMonsters will be hosting a webcast on what many consider the hottest topic in the online advertising space: verification systems.

Thanks to our sponsor AdXpose, the cost of the webcast is only $20! Register today!

Since the beginning on online advertising, advertisers and agencies have been looking for transparency - to know when, where and to who their purchased impressions have been served. They want to know that their money is being well spent and achieves maximum effect. The intensity for transparency has only grown as the economy has made more clients demand accountability for their media spend. To keep the money rolling in, agencies need to show they can deliver what they promise. What has emerged is a new player in the online space - online media verification companies - that help make sure campaigns deliver as promised. A number of these companies have sprung up rather quickly promising insight into what is truly going on when a campaign starts.

"Six months ago very few people were talking about verification services. Now, the market is flooded with a dozen companies offering competing services. There are clearly issues being brought to light that buyers and sellers need to contend with." - David Cohen, EVP, US Director of Digital Communications at UM.

Will these systems usher in a new age of transparency in the online advertising space? While all agree that transparency is a good thing, these systems are controversial because there are questions about the methodology, the terms and conditions and the overall approach. This webcast will look to provide insight into how agencies and brands are looking at these systems, best practices for working with them and then what publishers should know now about these systems.

Sponsor Information

The event is sponsored by AdXpose, a campaign verification and optimization solution for brand marketers looking to maximize their online ad spend.

Webcast Details

The webcast will start at 12pm EST on December 10th. The presentation will last approximately 45 minutes with at least 10 to 15 minutes of discussion with attendees. The cost of the event is $20.

The Presenters

Mitch Weinstein

Director of Digital Ad Operations
Universal-McCann
Mitch Weinstein is the Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching their target audiences, and achieving their objectives in the most efficient manner possible.

Julian Zilberbrand
Starcom Mediavest Logo
Vice President
Group Director, Technology and Ad Operations
MediaVest USA
As VP, Group Director, Technology and Ad Operations at MediaVest, Julian Zilberbrand oversees the implementation and reporting of digital campaigns for all MediaVest’s clients. An expert on digital technology, analytics and measurement systems, Julian helps oversee training for all digital staff on buying, planning, trafficking and billing tools. He also manages relationships with MediaVest’s digital and technology vendors. In addition, Julian has helped to lead and oversee the development of the Digital Mediabank platform across MediaVest, as well as the entire Starcom MediaVest Group network.
Before joining MediaVest in 2004, Julian held Product Specialist and Client Service Specialist roles at rich media technology provider, Eyeblaster, as well as developing the company's Eyeblaster University training program. Julian was also a Project Manager and Technical Analyst for Doubleclick, balancing product engineering and operational roles while providing support for clients on rich media, third party ad serving and campaign reporting.