AdMonsters Updates
The AOP Awards - Ad Operations Team 2011 - in association with AdMonsters Winner: Telegraph Media GroupThe judging panel included Matt O'Neill, President of AdMonstersRead what the Judges had to say about the winner - 'TMG ad operations stood out among the other teams with a commitment to innovation, collaboration with sales, impressive execution metrics and embracing new technologies.'Congratulations!
June 10, 2011
The EU Publisher Forum, Amsterdam is only days away on June 12-15, grab a seat while you still can! Read a few of the Q&A teasers on speaker's topics below: Alexandra FraseTeam Leader, Ad Management, Axel Springer Media ImpactTopic: Working with Agencies Q: In your session you will be speaking about ad operations groups working with agencies. As a preview to your presentation is there one particular best practice you recommend?As the project I am going to present is not...
June 9, 2011
ABC (Audit Bureau of Circulations), IAB UK (Internet Advertising Bureau) and IPA (Institute of Practitioners in Advertising) have all confirmed their support of and involvement in the July 7 event. This support demonstrates the importance of open discussion about the dynamic on-line ad ecosystem, and underlining their commitment to the ad ops community as a whole. Richard Foan, ABC Group Executive Director of Innovation and Communication said “Trust is vital for advertisers....
June 2, 2011
Martin Van Der Meij, Yield Manager, De Telegraaf is speaking at the Publisher Forum, Amsterdam on June 12-15 on the topic of Yield Management: Why we do what we do. Read this great teaser to Martin's presentation on solutions to yield management challengesQ: What are some of the challenges to overcome when it comes to yield management?Answer: The biggest challenge for all publishers is to stop making Yield Management about remnant inventory and to start focusing on their sales...
May 26, 2011
Paul Lomax, Chief Technical Officer at Dennis Publishing will be the keynote addressat AdMonsters 16th EU Publisher Forum in Amsterdam on June 12-15.AdMonsters asks Paul Lomax a critical question about the state of the ad ops industry and Paul Lomax talks about the reality of working in the ad ops - great teaser to Paul's presentation.Q: As the CTO of a large publisher, where do you see Ad Operations fitting into the overall structure of your org? Do you feel they are critical to your...
May 25, 2011
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