AdMonsters Launches OPS London
AdMonsters, the global community for ad operations and technology leaders, launches OPS London. The event will bring together senior leaders from across the online advertising market to tackle the big issues. Attendees will learn how to leverage operations to increase profit and profitability. OPS London will be held at the Grange Hotel, St. Paul's on 14 April 2011, full details are available at admonsters.com.
Matt O'Neill, President of AdMonsters says, "Now, more than ever, any company managing online advertising needs to understand how essential ad ops is to their businesses. Advertising leaders across the industry, from marketing executives and general managers to heads of sales and ad operations senior staff can't afford to miss OPS."
Rob Beeler, VP of Content & Media at AdMonsters, "Gone are the days when ad operations sat in a back room, quietly trafficking insertion orders. Despite the increasing importance of ad operations within an organisation, there remains little understanding of the issues these departments face. For ad operations to succeed, senior management needs to come together as a community and share ideas, raise issues and discuss solutions."
OPS London builds on the success of the launch of the OPS event series in New York last year and AdMonsters' first local language event, OPS Germany, held in Hamburg in November. Both events were sell-out events, with a senior line-up of trailblazing speakers in online advertising. Attendees included senior principles from media agencies, publishers, networks, and solutions providers.
All AdMonsters events provide sharply focused sessions that yield specific solutions and encourage personal interaction amongst attendees. This practical guidance will offer attendees insight into how to better leverage ad ops to accelerate both top and bottom line profit growth. The one-day programme will feature a mixture of keynote speeches, smaller focused workshops led by senior industry professionals; and will be followed by a cocktail reception to close the day.
Sponsors of OPS London include AdMeld, Rubicon Project, Emediate, aiMatch, FreeWheel.