Take a look on Facebook and Flickr to see more photos on the one day conference for digital advertising leaders focused on operational excellence in an audience driven marketplace. Recognise anyone? Tag them, Share the album and if you Like it as much as we do, let us know! Stay tuned for the OPS Markets London film!July 12, 2011
On Thursday I attended the Admonsters OPS Markets event in London. It was set in the London Film Museum which I didn’t even know existed, so a wonderful setting. I should add that the drink reception was in the Harry Potter room, but let’s start at the beginning.Maybe a note that this opinion of the event and my understanding and interpretation are my own views. Not that of any associated company! And, please note that I tried to be as objective as possible. Any comments are...July 8, 2011
OPS Markets Wrap-Up, Moderated by Peter Kirwan, Journalist for Wired and the Guardian. Panelists: Nigel Gilbert – Commercial Development Officer, Unanimis Marco Bertozzi, Managing Director, EMEA, VivaKi Nerve Center Julia Smith – Communications Director, Jemm Media and Richard Wheaton - Managing Director, Neo@Ogilvy The customary Wrap Up Conversation rounded off the day here at OPS Markets London. Our panelists led the debate on how online advertising has evolved and what the future holds....July 7, 2011
Currently running: A Journey into HTML5 with Charles Douglas-Osborn - DoubleClick Rich Media Innovation Services. A fascinating demonstration of just how versatile HTML5 can be across multiple platforms and just how much potential this presents for user interaction and engagement. Check out: html5rocks.com and richmediagallery.com to see what's possible.July 7, 2011
OPS Markets Live Feed: Next session - Richard Wheaton (Managing Director Neo@Ogilvy) 'Bringing Social Media Into the Mix'
Social Media has brought a new dimension to the advertising landscape and agencies have had to quickly add it to the mix. Richard's session will delve into the agency role with social campaigns, how social is being integrated into planning and ultimately how it measures up against other digital media. Stay online for live updates...July 7, 2011