AdMonsters Updates
Nick Stringer - Director of Regulatory Affairs IAB UK currently speaking on how data driven advertising models are under regulatory pressure: the political spotlight is on the sector and we need to show we can police ourselves in an innovative and user-friendly way. A cross-EU self-regulatory programme is being implemented and technological innovation will be the key to addressing privacy concerns.
Stay with the OPS London Live Feed for more insight...
July 7, 2011
Jacob Nielsen – Managing Director UK at GroupM Interaction talks about Xaxis – WPP/GroupM's new Audience Buying Company.
Xaxis is the world’s largest audience buying company. It uses data and technology to enable agencies to reach and engage with audiences at scale, and deliver optimised digital media, measurable value, dramatically improved performance, and actionable insights for clients.
Jacob Nielsen explained the concept behind the new brand: “The key is not just about technology, it's...
July 7, 2011
The Expert Panel brought the morning sessions to close. Bob Bahramipour – TRUSTe, James Sandoval – Invizua, and James Hamlin – SeatWave, took questions from AdMonsters' Rob Beeler and the attendees on Resetting the Display Model. They all underlined trust and transparency as the keys.
"From a consumer standpoint, they're imagining us building 'Skynet', to take over their lives. As an industry we do things because we can, but we haven't communicated this and consumers are filling this space...
July 7, 2011
Robert Webster – Head of Technology Mediacom - hosted the second expert-led session of the day here at OPS Markets London, talking about 'Best Practices for DR Display'.
Despite a few interruptions from the fire alarms, Rob managed to give some really useful insights: “Traditionally, in the network space, the decisions were taken by the the networks. Publishers and advertisers are making those decisions now, and with that change, we need to be set up better to be able to make those decisions....
July 7, 2011
The use and analysis of data is really driving the discussions and sessions today.
Morning Keynote speaker Donald Hamilton – Partner Precedio Consulting - opened the debate: “Really, we shouldn't talk about data as we do, we should talk about information. What we have are lots of bits of information. In order to make it work, we have to structure it, and understand it. We have to have insight, and understand what do do with it, how to, when to and where to use it.
Really, it's about taking all...
July 7, 2011
.png)
