Ad Ops 360 EU II Sessions Announced

Our second EU Ad Ops 360° will take place in London on March 24, 2009. This one-day conference is designed to offer junior and mid-level ad operations professionals an opportunity to further their professional education while collaborating with their peers in AdMonsters unique interactive style of conference.

The conference format for Ad Ops 360° will run for one full day with a tech support networking lunch held between morning and afternoon sessions. The majority of the agenda is comprised of facilitator-led sessions all focused on different aspects of ad operations. All sessions will focus on defining real life solutions to the immediate challenges faced in day to day operations.

We are still finalizing the agenda and if you would be interested in presenting, please contact us. Here are a list of confirmed sessions:

Register now

Effectively Managing Inventory

Geisla de Souza, Director of Ad Operations @ Specific Media

In this session we will be discussing how Ad Ops can play a more integral role in the Sales proposal stage by taking a more proactive approach and managing inventory more effectively. Learn what factors to consider when forecasting inventory, how to package and propose inventory for RFPs, proactively communicate with Sales on opportunities to increase sell-through. and how to set up and monitor campaigns to maximize delivery. This session also covers key metrics for reporting and dashboards.

Behavioural Targeting Principles

Sacha Bunatyan, Consultant

Behavioural Targeting (BT) continues to evolve as media buyers increasingly want to buy audience and not just site placement. But for a publisher to succeed with BT, Ad Ops must understand how it works, who to work with and how to make sales understand what they need to sell it. Always a popular topic at AdMonsters events, this deep dive into BT will include details about the new data partners in the market as well as how dynamic creative can play a part in a BT strategy

Working with Flash Creatives

Tara Hanratty, Technical Account Manager @ Microsoft

Increasingly the number of creatives coming from clients have Flash components and Ad Ops must traffick and troubleshoot a variety of scenarios. This session will provide details on what and Ad Ops person who works with Flash needs to know about how to work with Flash in the most efficient ways possible.

Ad Networks , Network Optimisers and Ad Exchanges

Alice Beecroft, Head of Ad Operations @ OTPmedia.com

For most publishers, Ad Operations is responsible for turning "unsold inventory" into "sold inventory". This session will outline the critical decisions Ad Ops must make and provide an overview of the players in the space. The session will also provide a deep dive into tactics that will help drive the most revenue from networks, network optimisers and ad exchanges.

Event Details

Date: March 24, 2010
Time: 9:00 AM - 5:00 PM
Location: Grange St Paul's, London, EC4V 5AJ
Fee: €255.00 (equivalent to USD $350.00)
*please note that all invoices are payable in USD at the applicable exchange rate at the time of transaction.

The conference fee
Breakfast and lunch at the event
Sponsor & member cocktail reception
Access to the event materials and event wiki

The sooner you register, the sooner you get to tell us what you would like to have covered at this event. Register now at: admonsters.com/event/jf-eu-2