ShareThisOnly one week remaining until prices go up. Pay only $700 through August 31.
It may seem like a long way off now but September 30 will get here sooner than you think! Don't miss out on this opportunity to save $150 on the full conference fee before the price increases on September 1.
OPS extends the discussion on ad operations to the entire online advertising industry. This is in line with the growing awareness by leaders in online advertising that a better understand of operational issues leads to better performance on revenue and profit.
All sessions will be open to attend whether you come from an agency, a publisher, a solutions provider, an ad network, a media owner, or any other company that participates in the digital advertising space.
This is your chance to become part of the AdMonsters community and the operations discussion.
Here is the agenda at a glance:
- Three keynotes from industry visionaries
- 6 "Focus On", subject-specific tracked sessions providing a deep-dive on the industry's most pressing challenges
- 4 sponsored sessions hosted by the leading technology and service providers in the industry
- Networking breakfast, luncheon and breaks throughout the day
- The OPS Wrap Party following the event
A Guide to the Day:
The Three Keynote Speakers
Gordon McLeod, President, The Wall Street Journal Digital Network. Gordon's keynote, entitled Brand Advertising in a Paid Content World will open the event and set the tone for what should be an interesting day. More on this session will follow soon.
Edward Montes, EVP, Managing Director US, Havas Media will deliver the second keynote entitled When will Online Advertising Evolve? This session explores how the online advertising industry needs to get more aggressive about addressing the increasing demands of a digital centric environment with an appropriate technological response and create long term advantages for our companies and our clients. This exceeds storing data and connects data to action. It suggests a new model of distribution enabling our industry to move forward with operations being central to our success.
We asked Ed a few questions about his presentation earlier which can be seen here: http://www.admonsters.com/blog/5-questions-ed-montes-havas-digital
Walker Jacobs, Senior Vice President of Turner/SI Digital Ad Sales will deliver the final keynote of the day entitled Unstacking a Stacked Deck: Using Commercial Policy and Advertising Operations to drive Strategy. Here Walker delves into the widening gulf between quality and commoditized inventory - a reality in today's marketplace. Publishers who don't recognize the significance of this situation do so at their own peril. Turner Broadcasting has positioned itself by focusing specifically on branded advertisers and defining the terms of who and how they will work with others in the market. Learn how they are achieving their business objectives with an operationally driven strategy.
Also on the agenda are five OPS “Focus On” Sessions.
Rob Deichert Jr, Senior Vice President of Ad Operations, The Weather Channel will look into how publishers should take on multiple platforms and how operations is leading the charge.
Entitled Publisher Success across Multiple Platforms: the Operations Opportunity this session will focus on the increasing number of new platforms like the iPad, various mobile operating systems and interactive TV which have all provided new revenue channels, additional inventory and new targeting capabilities.
Rob will dig deeper into how ad operations can and should approach these multiple platforms as an opportunity for success rather than a challenge due to its fragmented media landscape.
Mitch Weinstein, Vice President, Director of Digital Ad Operations, Universal McCann, will provide his perspective on how agencies have changed how they buy audience with the multitude of options at their disposal.
Adam Solomon, VP of Ad Product Solutions, MTV Networks, will explain how to make Ad Operations a creative department, helping from sales through to billing using their insight to drive revenue.
Mike Healey, Director of Sales Operations, NBC Universal Digital Media, will dig deep into the operational opportunities that exist with online video advertising.
Daniel Reiners, Director of Yield Management, Dow Jones, will present on his specialist subject of yield management.
Further updates on speakers and session topics will follow in our forthcoming messages.
Places are selling out - Register today at: http://www.admonsters.com/event/op-us-1