In a World Without Cookies…

The third-party cookie is increasingly under threat as Mozilla’s decision to excise third-party cookies from its Firefox browser follows in the footsteps of Microsoft flipping on DNT as default for IE10. This is poor timing as data-driven advertising proliferates across the digital media ecosystem. The Weather Company has been building a dream team of ad technology specialists – four representatives will explain the operational consequences of these browsers’ privacy-minded cookie bans from the angle of brands, agencies, publishers and data specialists.