Where It’s At – Location-Based Opportunities

Just like about every other advancement in the digital advertising space, the proliferation of Internet-enabled mobile devices have made that whole business of hitting the right consumer at the right time easier and more challenging. A variety of technological developments are enabling brands to target consumers on the go, while publishers can offer exciting new advertising products. However, is there a point where location-based advertising turns invasive and ultimately alienating? And what are the non-advertising revenue channels available to companies willing to experiment? Yelp’s Dave Mackey, HopStop’s Joe Meyer and Fresh Digital Group’s Stacia O’Connor will detail their initiatives in location-based marketing and debate the path forward.