When Worlds Collide: Mobile Video Advertising

The opportunities in video advertising are immense! All you need is content, platforms, and sales (and maybe a few other things). In this presentation we will delve in to how to take a website that has millions of monthly unique visitors and introduce video, develop ad products for that content, and then deal with the realities of accelerated mobile growth.

Additionally, we will assess the challenges and opportunities of video on mobile from a Product Management and Ad Operations perspective. The market for video advertising and mobile are converging at an ever faster rate, and we will share how we are trying to stay ahead of the curve.