Video Private Exchanges: Strategies, Opportunities, and Pitfalls

The evolution of video private exchanges has developed from theory to practice and is now the go-to solution for premium publishers. Join LiveRail’s CEO & Co-Founder Mark Trefgarne for industry insight into the value of video private exchanges and discover new controls that allow premium publishers to leverage programmatic selling as a complement to direct sales efforts. In this session, you’ll gain perspective in chosen strategies for limited premium inventory and understand why publishers are making video private exchanges a core component of their video strategy.