Tag Management, Strategy and Deployment

Tag Management – Discuss the approaches to using built in tag management solutions vs. third parties. We’ll cover benefits and limitations as well as share best practices.  Tag Strategy – Choosing the right approach from building your taxonomy of content to selecting different targets and variables ·        

Tag Deployment – Are publishers using tags straight out of the box or are they customizing and enhancing? Synchronous or asynchronous? Learn what others are doing and why.