Sponsor Session: PubMatic – Leveraging Data to Close the Revenue Gap

About the Session

Publishers are often faced with a revenue gap between direct and indirect sales. Data can help to make informed decisions on how to close the gap, however the data is only as valuable as the insights and understandings.  This session will shed light on how publishers can have a successful multi-channel sales strategy leveraging data.  Publishers do not need to go blind anymore, transparency and insights will help them make informed decisions. Join Gianluca Carrera as he explores how to find the patterns within the data deluge that will enable publishers to sell advertising more intelligently, developing one holistic sales strategy.

About the Speaker

Gianluca Carrera, VP, International Sales & Business Operations, PubMatic

Gianluca is an industry veteran with more than 10 years of experience in online advertising and new media in the UK and across Europe. An early pioneer in online, Gianluca  founded the first pan-European sponsored search engine, and has held senior positions at Overture Europe and Yahoo Europe, where he was VP Operational Strategy.

About the Sponsor

PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.