Rubicon Breakout – Mobilizing Monetizaiton: Capturing Higher Revenue Opportunities in the Mobile Market

In 2013, eMarketer data suggests that the US mobile advertising market will be a two billion dollar business. Over one third of those dollars will hit display advertising on mobile devices. With the market growing 45%-60% year over year, this trend will continue for at least the next few years. Currently, publishers are having difficulty capitalizing on this trend. In this session, gain an overview of the current state of the mobile market and the fundamentals for creating a successful mobile strategy in order to gain higher revenue from your overall mobile display inventory.