Realizing The Single Platform Vision: Automating Direct Video Buys

Most video advertisers are forced to fragment buys across multiple inventory sources, severely limiting their ability to compare performance by site and optimize accordingly. For advertisers going “all-in” on programmatic, direct buys negotiated between an advertiser and publisher should be automated and served via a single platform. This provides numerous benefits, including holistic reporting, improved audience accuracy, better performance on brand metrics and streamlined workflow. Join TubeMogul to learn how consolidating buys on a single platform can be accomplished.