Putting Viewability Into Focus

Brace yourself for a shock: above-the-fold does not equal viewable. There are no simple truths or easy answers when it comes to viewability, which explains why a standard continues to be fiercely debated. Senior Director of Ad Innovations and Client Services Jeff Burkett will dive into The Washington Post’s viewability research, the development of the Superview unit and open a dialog on how publishers can make viewability work to their advantage.