Plotting Native on Mobile

The native advertising model has been hailed as the number one – possibly only – monetization solution for mobile, a platform where banners somehow seem more clunky and abrasive than on desktop. As possibly the biggest evangelist for the native advertising movement, Buzzfeed is ever-searching for the best ways match up mobile users with its unique blend of branded content. Jonathan Perelman, VP of Agency Strategy and Development, and special guest Horizon Media SVP of Social Media Strategy Taylor Valentine will detail the role of collaboration in bringing a mobile native strategy to life.