The Next Transformation for Media Companies

From founding the first interactive ad agency to shepherding The New York Times online as Digital CEO, Martin Nisenholtz has been front and center for technology’s disruption of the news business, which he recently co-presented as a massive oral history called The Riptide Project. As an advisor to media companies large and small, he has unique insight into how they’re navigating the still-ragged waters of media transformation, including the surge in mobile media consumption and the proliferation of connected devices. In this interview session, Nisenholtz will share his observations on how major media companies are adjusting to the latest shifts in the digital landscape, with particular focus on the role that revenue departments can take not only in forging their companies’ paths, but also the future of digital media.