Multiple Angles on Mobile

For the last few years, publishers have not simply watched in terror as mobile devices took larger and larger shares of their traffic – they’ve been strategizing and developing products to monetize the future of content consumption. WeatherBug is a prime example: Sabrina Weedon and Ron Duque will detail the strategy laid out over the last year to monetize growing mobile traffic, leaning heavily on programmatic solutions. In addition, they’ll explain ops’ role in a major design overhaul and discuss initiatives they are pursuing.