A Monster of an Ad Server Migration

In May 2012, the ops team at Monster Worldwide – home of job search website Monster.com among other highly valuable properties – completed a successful double ad server migration onto a single platform. The project spanned 1.5 years, and included detailed RFP of vendors, vendor negotiation, and phased global implementation. It affected 110 sites and 538 alliances/newspapers totaling over 2 billion monthly impressions and required coordination with five separate development teams/platforms across the globe, from Boston, India, Malaysia, Prague and San Francisco. Abby Powell, Manager of Ad Operations Systems, and Michael Consolazio, Media Solutions Manager, will not only detail the massive migration, but also explain how the process opened doors across the organization, reflecting positively on the ops team.