Mixpo – Fulfilling the Multi-Screen Promise

The Multi-Screen world is upon us. Univision has teamed up with Mixpo to successfully offer advertisers integrated advertising packages that reach across Univision’s vast array of TV, online, mobile, and tablet properties. Zachary Chapman of Univision and David Cole of Mixpo will discuss the strategic opportunities multi-screen advertising provides, the challenges inherent in delivering video ads across all digital properties, and the solutions needed to fulfill the multi-screen promise.