The Madness Behind March Madness

During the NCAA Men’s basketball tournament, it may seem like all the action takes place in the paint, but Turner’s ad operations crew had to face a whole other kind of full-court press in facilitating a complicated, multi-platform process. Coming off the bench, Geoff Wolinetz details how the Turner crew approached and overcame the challenges of monetizing the event online, as well as its freshman experience on the mobile side.