Keynote Address – Knowing What We Don’t Know
September 20, 2011—1:10 pm
About the Session
Consumer adoption of technology is outpacing our understanding of how to use that technology to deliver our clients’ messages. The same is true of our industry as a whole: technology outpaces understanding. In his keynote presentation, Frederic Joseph, Chief Digital Officer at ZenithOptimedia will share his view to better align advertising with how it is transacted as well as how it is delivered.
About the Speaker
Frederic Joseph
Chief Digital Officer Worldwide, ZenithOptimedia
Frederic oversees digital for ZenithOptimedia globally, 32 countries are under his responsibility. He is part of the ZO WW management team and the Vivaki Nerve Center board. Frederic has 20 years experience – 10 in off- line and 10 in on-line. He started his career in 1990 in the Havas Group as a Media Planner at EURO RSCG, and ended after 5 years as a Group Media Manager. He joined Saatchi & Saatchi in 1995 as the Media Director of the Paris agency. He joined Saatchi &Saatchi London in 1999 as European Communications Director for Procter & Gamble brands. In 2000 he went back to Paris to start the first Zenith Media Interactive division, known as Zenith Interactive Solutions. In 2002 he became General Manager of ZenithOptimedia Interactive. Under his management the Interactive unit grew from 0% to a 22% market share of the on-line French market.
In 2005 he became Managing Director of the Interactive Division of Publicis Groupe Media France and was elected President of the French Interactive Advertising Bureau. In November 2005 he moved back to London to work at the ZenithOptimedia Head Quarters and soon launched the Zed digital brand internationally. He became CEO of Zed digital, with a foot print in more than 30 markets across EMEA and APAC.
In September 2008 he also became Managing Director of the VivaKi Nerve Center EMEA (digital engine and service provider for ZenithOptimedia, Starcom & Digitas), alongside his role at Zed digital. In January 2010 he is promoted to Worldwide Chief Digital Officer at ZenithOptimedia.