Keeping up with the Acronym explosion: Know your RTB from your DSP

Matt Barash
Director, Publisher Development
Fox Audience Network

Keeping up with the Acronym explosion: Know your RTB from your DSP

The days of simple online ad buying and selling are long gone. Relationships have changed. The principles have evolved and will continue to evolve.  In the trenches of this dynamic ecosystem are networks and their operations teams. This session will walk through the most recent trends in the market, the impact on networks and where operations should position themselves for success.

Matt Barash is the Director of Publisher Development for the Fox Audience Network, where he and his team have assembled and manage a portfolio of more than 800 third party publishers since launching in 2008. Matt has extensive third party ad network experience at both Traffic Marketplace and 24/7 Real Media, where he worked in various capacities on data, technology and strategic publisher partnerships.  Prior to entering the digital world, Matt held sales and strategy roles in both broadcast and print media at Discovery Communications, ESPN/ABC Sports, Conde Nast and Smithsonian. Matt holds a BA in Communication Arts from the University of Wisconsin-Madison and is based in New York City.