Half Group Session A: Shaking Things Up: Kaizen in Action…it doesn’t always happen overnight

Building on his previous session of Kaizen and Achieving Operational Excellence through Continuous Improvement, Mark Verone will discuss strategies for identifying areas of improvement and the sometime lengthy process of convincing everyone to share your vision for change. Mark will use the case study of how he worked to change the billing process in an attempt to create efficiency in his organization.

Mark Verone is a marketing and sales operations leader who has applied his skill-set to online travel, interactive, and traditional media.  Mark has over fifteen years of professional marketing operations management experience including client service, sales and advertising operations.  His organized approach to maximizing available resources has led to increased revenue development.

As Director of Partner Marketing Operations for Orbitz Worldwide, Mark is responsible for a team that manages the execution of online advertising campaigns on Orbitz.com, Cheaptickets.com, eBookers.com, Trip.com, HotelClub.com, and The Away.com Network.