Half Group Session 3b – End to End: Booking to Billing Ad Systems

Session Title: End to End - Booking to Billing Ad Systems

As part of the Guardians Digital First strategy, we recently implemented and migrated to a booking system that can encompass all our products - whether print, desktop, mobile or app.

Workflow Improvements, efficiency savings and flexibility are the desired result but this has meant there has been a complete re-organisation of the selling and operations process. We'll be able to share our results and learnings.  

About the Speakers

Danny Doyle
Commercial Ad Operations 
Team LeaderThe Guardian

Danny has worked on the Digital side at the Guardian for the past 12 years, from an Online Validator to the current position of Commercial Ad Ops Team Leader, managing a team of 6 executives. Danny has forged relationships with Commercial, Optimisation and Business Development teams within the company and also works with external partners and technology providers on new initiatives. Danny was key to the migration of two Ad systems, Netgravity to DART Enterprise and DART Enterprise to OAS 24/7 Real media and is involved in numerous other revenue generating projects. T

he Guardian Ad Ops Team received a special mention in the AdMonsters category of Ad Ops team of the year in the AOP Awards 2011.

Rezaul Haque
Applications Analyst
The Guardian