Half Group Session 2b: Towards a More Creative Future

About the Session:

Session Title: Towards a more Creative Future

Session Summary: The rise of RTB and the Ad exchanges potentially changes the way we trade standard inventory forever. Consequently, publishers are increasingly looking to creativity and innovation as a key driver of revenue growth, engagement, and deeper valuable partnerships with agencies and advertisers. What is the role of Ad Ops in all of this? How can Ad Ops help sales to drive creativity and innovation? What will this mean to the traditional relationship between Ad Ops, Sales and the Advertiser?

About the Speaker: 

 Alexander-Carl Mueller
 Associate Director - Digital Ad Solutions
 Thomson Reuters