Half Group Session 2a: Video Advertising – A View From a Non-Broadcaster

About the Session

Video Advertising – A View From a Non-Broadcaster

Video advertising’s been a hot topic for several years, but seems the big broadcasters are getting the action. Richard Swan, Head of Advertising Operations for Hearst Magazines UK, will look at some of the opportunities and risks in video advertising for those publishers not known for their broadcast output.

About the Speaker

Richard Swan
Head of Advertising Operations
Hearst Magazines UK
@RichardSwan

Richard is Head of Advertising Operations at Hearst Magazines looking after digital properties including elleUK, SugarScape, Digital Spy, red Online, Psychologies and Doc Tissimo. Rich started in digital way back in 2001 at one.tel and has since helped set up and managed ad ops teams around the world – including Global Radio and Auto Trader in London as well as leading the ad ops team for the Abu Dhabi media company in Dubai.