Getting Serious About Analytics

Serious advertisers deserve serious insight into campaign performance, especially if you want them to keep spending more money. Regular ol’ delivery and click-through data is no longer enough, but establishing an analytics team, building out processes and integrating the right tools is a massive task. Then how do you manage the challenges around optimizing around the KPIs and data that is received and analyzed? Kevin Smith will detail The Weather Company’s analytics struggles and successes, while sharing advice for all publishers trying to take their reporting to the next level.