Finding Opportunity Within a Fragmented Global Marketplace

About the Session

As the global advertising space becomes more complex, so have the responsibilities of the ad operations professional.  As ops is evolving beyond its roots in trafficking (and other tactical issues), towards strategic, revenue-oriented affairs. Doing this successfully requires a deep understanding of the dynamics between DSPs, SSPs, publishers and agencies, and increasingly, knowledge of each country’s privacy practices. In this presentation, Ben Barokas, Admeld’s Co-Founder & CRO will discuss how you can embrace technology and change to move your organization and your career forward. 

About the Speaker 

Ben Barokas 

Co-founder and Chief Revenue Officer, AdMeld 

Ben oversees the company's worldwide sales and operations efforts. Prior to founding Admeld, Ben was Vice President of Advertising for JumpTV. He also spent 6 years at AOL in a variety of online advertising leadership positions including senior manager on the team that developed and launched the AOL video platform.

Ben serves on the IAB's Networks and Exchanges Committee and is a regular industry speaker on monetization strategies for premium online publishers, yield optimization, data, and Real Time Bidding (RTB).

About the Sponsor

Yield Optimization for Premium Publishers

AdMeld helps the world's top publishers maximize their ad revenues and sell every impression smarter, safer, and on their own terms.