Executive Track: Truth Through Measurement

Even if you’re not in broadcast or heavy in the video world, it’s obvious GRPs are increasingly impacting the world of digital publishing – it’s past time to become fluent in the language of the TV. Stuart Bosley, Global Product Operations Manager at YouTube [will add more names as we get others] will lead a discussion on recent developments in measurement and viewability, and how if properly adopted they will finally move some TV dollars to digital.