Enter the Kinja: Monetization With Gawker’s Bold New CMS

Gawker’s recent redesign boasted not only a bold new design suited for smooth consumption across screens, but also an innovative cross-site user registration system that drives content – and revenue – development. Director of Marketing Erin Pettigrew and Studio@Gawker Executive Director James Del will take you into the back-end mechanics of Kinja and how it connects with monetization efforts, including Gawker’s branded content studio.