Dynamic Ad Insertion: The Intersection of Strategy and Ops

Though they may seem similar on the surface, managing video on demand platforms diverges greatly from IP-based video placement, though current dynamic ad insertion practices could be the intermediate steps towards universal IP-based delivery. Comcast’s Bill Sheahan, Executive Director, Advertising and Content Operations, and Max Beahm, Executive Director of Digital Media, will discuss where strategy and ad operations overlap in dynamic ad insertion, including programming strategies, ad loads, ad maps, midroll point, inventory management and ultimately execution.