Doubleclick: Mobile in 2012: Where We Want To Be

About the Sponsor:

About the Session

The Topic: Mobile in 2012: Where We Want To Be

With the explosive growth in mobile internet traffic, mobile is firmly on publishers’ radars. However, publishers trying to make long term investments in mobile face a number of operational challenges: multiple competing platforms; a fragmented rich media landscape; a lack of support for third party ad serving; convergence; and so on. This session focuses on where we would like the mobile market to be in 2012, how we think it is going to get there, and what we’re doing to set our mobile publishers up for success in 2012 and beyond.

About the Speaker

Marcel Gordon

Product Manager on our Mobile Platform