DoubleClick Breakout – Balancing Brand, Premium and Programmatic Strategies

Publishers manage complex technology and disjointed solutions when what they need is a simple way to manage and grow their sales channels while protecting their brand. In these sessions, Drew Bradstock, Sr. Product Manager, Ad Exchange will explore how DoubleClick’s open integrated solution enables publishers to make smarter decisions, capture new premium and programmatic spends, and simplify operations and relationships across the ecosystem. Drew will demo Ad Exchange’s Preferred Deals, Ad Review Center and will discuss integration plans with Admeld.