Complementary, Not Competitive: Radio & New Media

About the Session:

Complimentary Not Competitive: Radio & New Media

In our industry we're far too often devising ways to usurp other mediums from the marketing plan, 'how do we take this budget from TV, Print or Radio' is a question often posed. But can these mediums not work together for greater reach and impact?

Join Tony McAllister and Tim Ferris from Global Radio as they take you through the evolution of Radio into the digital era, they'll be demonstrating how a traditional medium embraces digital platforms in order to achieve greater reach for clients and take you through some award-winning case studies.

About the Speakers

Tony McAllister
Head of Interactive Sales
Global Radio

With over 15 years experience in media sales, Tony has seen some major changes across the media landscape and has adapted marketing solutions that have reflected this. He has worked on category development at the Evening Standard and the Daily Mail; Sponsorship and Promotion strategy at Capital Radio Group and GCap Media. He now heads up the digital sales team across all of the Global brands, specialising in multi-platform campaigns across all categories. Social media and mobile-based advertising solutions are increasingly in demand from clients and media agencies and Global is leading the way in championing a more integrated, creative approach.

• Campaign and Mediaweek Sales Team of the Year
• Winner Best Mobile Campaign at 2011 AOP Awards
• Winner Best Multi Platform Campaign at 2011 AOP Awards

Outside of work Tony is a secret opera fanatic and also mentors for the Charity Friendship Works.

Tim Ferris 
Head of Multi-Platform
Global Radio

With a strong media background in radio and online Tim now heads up Global Radio’s multi-platform partnerships. Focusing on music artist integration and giving client briefs access to digital, mobile, events, experiential, music videos, talent, and of course radio.

Tim has a stellar background in delivering multi-platform campaigns and has run various multi-award winning campaigns including the award winning XBOX Lips campaign featuring Lilly Allen, Sony Ericsson with Scouting for Girls and celebrity web chats with Microsoft.