Buying TV in a Digital World

The silos separating TV and digital video media planning teams are starting to break down (though not disappear completely); advertisers are deciphering how the two channels work together, how they’re different and the right kind of buys to promote interaction. Jack Smith, Chief Product Officer for Simulmedia, and Rob Davis, Executive Director of the Advanced Video Practice at OgilvyOne, argue that all sides need to be conversant in a common vernacular around context and audience that is still being developed.