Building Up Programmatic
August 20, 2014—2:20 pm
Buzz about programmatic is everywhere. But, successfully leveraging a stellar programmatic strategy isn’t as easy as it seems. In this breakout session, discuss and learn key tactics to amplifying your programmatic offerings. Topics to be discussed include:
- Tech stack requirements
- DealIDs and private exchanges,
- programmatic direct
- transparency
- SSP management