Breaking Down The Paywall
May 15, 2012—3:50 pm
About the Session
Session Title: Breaking Down the Paywall
There has been a great deal of comment and debate about paywalls. This session considers whether pay-walls have a place in the digital ecosystem, what the implications might be for advertisers and consumers, and explores ways in which content providers could possibly develop additional revenue streams.
About the Speaker
Peter Slaughter
Director, Advertising Operations
Financial Times