The Billion-Dollar Opportunity: Using Technology to Unlock the Value of TV

We currently find ourselves working with an outdated TV model – one that is hampering the ability to effectively monetize this medium. As the opportunities in TV continue to grow (think of on-demand programming alone!), it is an investment in technology that will power TV’s value chain and provide access to new, premium inventory channels that advertisers seek.

During this session, Time Warner Cable’s Joan Gillman will share her insights and discuss how technology holds the key for the television monetization strategies of tomorrow .