Between the Lines of the LUMAscapes

Over the past several years, a variety of LUMAscapes have boldly illustrated the fragmentation of the digital advertising industry in a meaningful way. While an ever-multiplying array of logos are jam-packed into the slides, the ability to analyze the nooks and crannies in-between is where insight into future trends begins. Amanda Bicofsky, investment banker at LUMA Partners and one of the original LUMAscape architects, explores why digital and native work so well together; why mobile is the biggest opportunity out there; how content and commerce are increasingly linked; and where programmatic trading fits into the future of digital advertising.